RBC Partnership
RBC and Rexall have partnered together to help you earn points faster. Link your Be Well card to all your eligible RBC debit and credit cards online so you can get 50 Be Well points per dollar on eligible purchases at participating Rexall locations.
Simply log in to RBC Online Banking to link your cards. Start now by:
1. Visiting here, or
2. Sign into your RBC Online Banking, select the card you want to link and then select “Link or update Be Well” on the right hand menu.
You will need an eligible RBC debit or credit card to link with your Be Well Card. You can easily apply for a RBC financial product online by visiting here
Yes, you will need to scan your Be Well card before you pay with your linked RBC card to earn Be Well points.
When you link your cards, you consent to Royal Bank of Canada and Rexall Pharmacy Group Ltd. (owner and administrator of the Be Well Program) sharing your personal information and communicating with you for the purpose of administering the program rewards and benefits. Personal information may include information about the first 6 digits of your RBC card number, the last 4 digits of your RBC card number, your Be Well card number, your Be Well email address, and your Be Well account status. For more information, please refer to the Terms & Conditions.
As a personal client, you can link all of your eligible RBC debit and RBC credit cards to one Be Well card.
If you are a co-applicant credit cardholder or joint account owner of a Deposit account, you will need to link your own cards separately from the primary credit cardholder or joint account owner.
If you are an authorized credit cardholder, you cannot link your card. The primary cardholder of the account will link your card to their Be Well Card.
If you are using an RBC card owned by another person, the card owner must link their card through their online banking.
As a business owner, you can link one Business Debit Card and up to 2 business credit cards.
RBC Commercial credit cards, RBC Visa Prepaid Cards and RBC Virtual Visa Debit Cards are excluded from the program.
For a full list of eligible card products, please refer to the Terms & Conditions.
As always, message and data rates may apply for any messages sent to you from us and to us from you. If you have any questions about your text plan or data plan, it is best to contact your wireless provider. For all questions about the services provided by this short code, you can contact us here: www.rexall.ca/contact/
Well.ca Partnership
Well.ca will no longer participate in the Be Well loyalty program. Members can earn Be Well points on eligible Well.ca purchases until December 17, 2026 and redeem points on eligible Well.ca purchases until January 31, 2027.
While this partnership is coming to an end, Be Well remains an important part of Rexall's commitment to helping Canadians live well through rewards, health and wellness experiences. We are excited about the future of the program and the enhancements we are developing for our members.
Participation in the Be Well loyalty program will end for members residing in Quebec effective Friday, December 18, 2026. Quebec members may continue to earn and redeem Be Well points on Well.ca and at participating Rexall locations until December 17, 2026. From December 18, 2026, through January 31, 2027, they may redeem existing points on Well.ca or participating Rexall locations but will no longer earn points. Quebec members may request that points remaining in their accounts as of February 1, 2027, be converted to a Well.ca or Rexall electronic gift card. Requests may be submitted during the 12-month period from February 1, 2027, through February 1, 2028. Gift cards issued under this conversion option will not have an expiry date and will not be subject to any fees for issuance or use. Additional details will be shared with members closer to the effective date.
Customers can continue to earn Be Well points on eligible purchases made through Well.ca until December 17, 2026.
After that date, purchases made through Well.ca will no longer be eligible to earn Be Well points.
If you reside outside Quebec, all Be Well points already earned will remain in your account and may be redeemed in accordance with the Be Well program terms and conditions.
If you reside in Quebec, you may continue to earn and redeem Be Well points on Well.ca and at participating Rexall locations until December 17, 2026. From December 18, 2026, through January 31, 2027, you may redeem existing points on Well.ca or participating Rexall locations but will no longer earn points. After January 31, 2027, points can no longer be redeemed; you may instead request that points remaining in your account as of February 1, 2027, be converted to a Well.ca or Rexall electronic gift card. Requests may be submitted from February 1, 2027, through February 1, 2028. Gift cards issued under this conversion option will not have an expiry date and will not be subject to any fees for issuance or use. Additional details will be shared closer to the effective date.
If you reside outside Quebec, the last day to redeem Be Well points on Well.ca is Sunday, January 31, 2027. You can still redeem points through participating Rexall locations, subject to the program's terms and conditions.
We encourage members to continue enjoying the benefits of Be Well and the rewards they've earned.
Because the program ends in Quebec, action is required to realize the value of your points. You may redeem your Be Well points on Well.ca and at participating Rexall locations until January 31, 2027. After that date, points can no longer be redeemed, but you may request that any points remaining in your account as of February 1, 2027 be converted to a Well.ca or Rexall electronic gift card. Requests may be submitted from February 1, 2027, through February 1, 2028. Gift cards issued under this conversion option will not have an expiry date and will not be subject to any fees for issuance or use. Additional details will be shared closer to the effective date.
Be Well continues to be a key part of the customer experience at Rexall. Participation in the program will end only for members residing in Quebec.
We remain committed to growing and enhancing the program, and we're actively working on future improvements designed to deliver even more value and convenience for our members.
Well.ca has decided to move in a different direction and will no longer participate in the Be Well program. This change does not affect members' Be Well accounts, existing points, or ability to earn and redeem points at participating Rexall locations.
While Well.ca will no longer participate in Be Well, our focus remains on continuing to strengthen the program and create meaningful experiences for our members. We are excited about what's ahead and look forward to sharing more in the future.
If you reside outside Quebec, your Be Well account will remain active, and you can continue to access your points balance, offers and program benefits as you do today. No action is required.
If you reside in Quebec, you may continue to earn and redeem Be Well points on Well.ca and at participating Rexall locations until December 17, 2026. From December 18, 2026, through January 31, 2027, you may redeem existing points on Well.ca or participating Rexall locations but will no longer earn points. You may also request that points remaining in your account as of February 1, 2027, be converted to a Well.ca or Rexall electronic gift card. Requests may be submitted from February 1, 2027, through February 1, 2028. Gift cards issued under this conversion option will not have an expiry date and will not be subject to any fees for issuance or use. Additional details will be shared closer to the effective date.
We're always looking for opportunities to make Be Well even better for our members.
We are actively exploring enhancements and future opportunities that will provide even greater value and more rewarding experiences.
We understand this news may be disappointing for some members, and we value your feedback.
Listening to our members has always played an important role in helping us shape and improve Be Well. If you'd like to share suggestions, or questions, please contact our Be Well Customer Care team at info@letsbewell.ca.
Every piece of feedback helps us continue building a better program.
No immediate action is required.
You can continue earning points on eligible Well.ca purchases until December 17, 2026. The last day customers can redeem Be Well points on eligible Well.ca purchases is Sunday, January 31, 2027. If you reside in Quebec, please see the questions above on how your points are handled, as action may be required.
Our Be Well Customer Care team is here to help.
If you have questions about this change, your points balance, or your Be Well account, please contact us at info@letsbewell.ca, and we'll be happy to assist you.
Multi-Factor Authentication (MFA)
Multi-Factor Authentication (MFA) is an additional security layer that requires members to provide two or more authentication factors to access their accounts.
MFA is a mandatory enhanced security feature for all Be Well members, which cannot be disabled.
You can try again entering the correct code or request a new code.
Entering the wrong MFA code 5 times will result in your account being locked for 5 minutes. After that, you can try again.
If you don't receive your MFA code, check your spam folder. If it's not there, request a code resend. If the issue persists, please contact the Be Well™ Customer Care Team at 1-888-596-5131.
MFA codes will only be sent to the email address you have registered to your Be Well account.
Currently, Be Well does not support the use of authentication apps or SMS for MFA codes.
You can sign out of all devices, including the one currently being used, by going to the "Security” settings and selecting the "Sign Out of All Devices" option.
Please contact the Be Well™ Customer Care Team at 1-888-596-5131 for support.
Following Be Well account creation, new members will be sent a 6-digit numeric MFA code to the email address used to set up the account. This MFA code must be entered first, to finalize setup, and gain full access to the app.
If you suspect unauthorized access, we recommend taking the following steps:
- Change your Be Well account password immediately.
- Access the “security” section of your Be Well account, and leverage the “sign out of all devices” option.
- Contact the Be Well™ Customer Care Team at 1-888-596-5131.
If you select “Trust this device” option, you’ll not be prompted for MFA code on subsequent logins.
Text Messages (SMS)
SMS stands for Short Message Service. It is a text messaging service that allows the exchange of short text messages between mobile devices.
You can opt-in to the service by texting “OPTIN” to the short code 239355. You will be sent a message to your mobile device to confirm your subscription. Responding ‘YES’ will capture your consent to join the Rexall SMS Marketing program. You will automatically begin to receive messages from Rexall.
You can cancel the SMS service at any time. Text “STOP” to 239355. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed, and you will no longer receive SMS messages from us. If you want to join again, just text “OPTIN” to 239355 and we will start sending SMS messages to you again.
If at any time you forget what keywords are supported, text “HELP” to 239355. After you send the SMS message “HELP” to us, we will respond with instructions on how to use our service as well as how to unsubscribe.
Participating carriers: Bell, Fido, MTS, NorthernTel, Rogers, SaskTel, Telebec, Telus, Videotron, Eastlink, Aliant, Pubic Mobile, Mobilicity Virgin Mobile, Wind. Standard Message and Data Rates May Apply.
As always, message and data rates may apply for any messages sent to you from us and to us from you. If you have any questions about your text plan or data plan, it is best to contact your wireless provider. For all questions about the services provided by this short code, you can contact us here: www.rexall.ca/contact/
If you have any questions regarding privacy, please read our privacy policy.

