Health. Wellness. Rewards.™ All in one program.

Be Well™ makes it easier than ever to stay connected to your health and wellness. With simple tools that help manage your medications at Rexall and personalized ways to collect and earn points, taking care of your well-being has never been this rewarding.

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Shop. Earn. Save. Repeat.™

Start saving on your favourite products with personalized offers and points on every purchase.

Be Well makes taking care of your well-being more rewarding at Rexall.

Earn 10 points for every $1 spent at Rexall.
Look for special offers and promotions to earn more points at Rexall and Well.ca.

Redeem your points at Rexall and Well.ca. Every 25,000 points = $10 redeemable value.

Earn points faster with your weekly digital and in-stores offers.

Connect to your Rexall Pharmacy to easily transfer, add, manage & refill prescriptions.

Your medications. Made simpler.

Be Well makes it easier than ever to manage your and your loved ones’ medications with easy-to-use tools.

Your medications. Made simpler.

Only At

Be Well makes it easier than ever to manage your and your loved ones’ medications with easy-to-use tools.

Connect to your Rexall Pharmacy for convenient pickup.*

Easily submit a new prescription with a photo.**

Request a prescription transfer from any Pharmacy using your Be Well app.

Instantly refill prescriptions at your preferred Rexall Pharmacy.

Get notifications when your prescriptions are ready for pick-up.

Access your personal health & medication history.

*Pharmacy connection only available at Rexall®, not available through Well.ca®

**Rexall pharmacies will start getting your prescription ready; however , we need the original prescription to finish filling it. In addition, in Alberta (AB), Rexall pharmacies are limited to data entry and stock verification to comply with local requirements.

D2C launch - No incentive, generic - male (desktop)

D2C launch - No incentive, generic - phone (mobile)

Getting started is easy.

Step 1

Download the Be Well app or get your card in-store

Step 2

Register your card to start redeeming your points

Step 3

Use your card every time you shop at Rexall or Well.ca

Step 4

Connect to your Rexall Pharmacy to easily manage prescriptions

GET

50^*

on every dollar spent at Rexall

with a linked RBC card.

*on eligible products

Earn more when you shop at Rexall^®, scan your Be Well^TM card and pay with any linked RBC^® card.

More points. More rewards. More for you.

Learn More

Download the Be Well™ app.

Get personalized offers, collect rewards and connect to your Rexall Pharmacy from anywhere by downloading the app.

Frequently Asked Questions

Be Well™ is a new kind of rewards program. It is available as an app that can be downloaded to your phone, as well as a card that you can carry in your wallet. Be Well puts health, wellness and rewards in one place that provides you with personalized offers to help you collect and redeem points as well as making your medication management simpler with a direct connection to yourRexall Pharmacy. Be Well makes taking care of your well-being simpler and more rewarding than ever.

Be Well™ offers its members a single point of access to a suite of health and wellness services that make connecting with their Rexall pharmacy and medication management simpler. It also offers personalized promotions, incentives and rewards for shopping in-store at Rexall and online at Well.ca.

You can earn and redeem Be Well™ points on eligible purchases at any Rexall™ location across Canada. You can earn Be Well™ points at Well.ca by qualifying for special offers and promotions. Points can also be redeemed on eligible purchases at Well.ca.